"Make Your Website AI-Ready with the AI Context Tag"

Enhance how AI agents like ChatGPT, Google Gemini, and Perplexity understand your content. The AI Context Tag helps structure your key information, ensuring AI models interpret and index your site accurately—no more lost context, just smarter visibility.

The Role of Meta Tags in SEO and AI Optimization

Meta tags are essential elements in HTML that provide search engines with structured information about a webpage. They help define how a page appears in search results and influence indexing. Some of the most important meta tags include:

Meta Title: Specifies the page’s title, often used as the clickable headline in search results.
Meta Description: A brief summary of the page’s content, influencing click-through rates.
Meta Robots: Controls how search engines crawl and index a page (e.g., noindex, nofollow).
Meta Keywords (deprecated): Once used for SEO but now largely ignored due to abuse.
Open Graph & Twitter Cards: Optimize content for social media sharing.

How Search Engines Use Meta Tags

Search engines like Google and Bing scan meta tags to determine relevance and ranking in search results. They help search engines categorize pages correctly and provide useful snippets to users. However, meta tags are limited—they were designed for traditional search engines, not AI-driven models that generate responses directly.

The AI Context Tag: A Natural Evolution of Meta Tags

As AI agents like ChatGPT, Google Gemini, and Perplexity AI become more influential in delivering information, websites need a way to communicate directly with these models. The AI Context Tag is a logical next step. Unlike meta tags, which are primarily designed for search engine crawlers, the AI Context Tag allows site owners to highlight the most relevant content for AI models, ensuring that key information is interpreted accurately.

This addition doesn’t replace traditional meta tags but enhances them by making web content more AI-friendly, improving how websites are understood and represented in AI-generated results. Just as SEO evolved with schema markup and structured data, the AI Context Tag is the next step toward making content truly optimized for the future of search and AI-driven interactions.

How you should do it

Simple Usage

				
					<ai-context>
   This text is important for AI models but also appears on the website.
</ai-context>

Hiding It with CSS (Only in the Source Code)

If you want the text to be invisible to visitors but still present in the source code, you can use CSS.

				
					<ai-context style="display: none;">
   This text will not be displayed in the browser, but AI can still read it.
</ai-context>

Or by using a CSS class:

				
					<style>
   ai-context { display: none; }
</style>

<ai-context>
   This information is intended only for AI and will not appear on the website.
</ai-context>

Advantage: AI models and web crawlers can still find the information in the source code, but visitors won’t see it.

⚠ Note: Search engines like Google may consider this as “hidden text,” which could lead to SEO issues if misused.

Making It Accessible Only via Structured Data (JSON-LD)

				
					<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "aiContext": "This page contains unique information about your webpage that is relevant for AI models."
}
</script>

Advantage: This method is recognized as legitimate by search engines, and AI models can easily read it.

That’s it! Use one of the above methods to indicate on your website which information is important for ai agents. Using this context tag is completely free and contributes to a smarter and more effective internet.

We are currently working on a validator that will allow you to validate your website. Important texts will be rewritten or enriched by ai so that the context tag shares the most important information with ai agents. This will result in better visibility in ai agents like Chat GPT , Claude or Perplexity.

More information about AI-Friendly Content

Read the FAQ’s